Cheap price, Black Friday top reasons Nigerians shop online ― Poll

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Pictorial representation of Black Friday

With about 36 per cent internet penetration rate in Nigeria, online shopping has become a term no more alien to a typical Nigerian. 

However, many internet users in the nation are still skeptical of the authenticity of the products on these platforms; thus the popular phrase “What I Ordered Vs What I got”. This phrase is used by people whose trust has been thrusted into distrust by the disappointment and dishonesty of some online sellers. 

Despite this level of distrust, online shopping has continued to thrive in Nigeria. Not without the dejavu and caution. 

In a poll conducted on Twitter, about 301 internet users responded to the poll, out of which 33.6 per cent stated they only shop online if the price of the product listed is cheaper compared to the one available in their area.

Also, 30.2 per cent of the respondent claimed that they only shop online if the platform is offering Black Friday deals. 

Variety and scarcity were stated by the remaining respondents — 19.9% and 16.3% respectively.

Jeugmark is an online ecommerce platform specialised in sales of handicrafts (such as Nigerian made bags; shoes; greeting cards; birthday gifts) and vintage products.

Jeugmark ecommerce platforms prides itself as a Youth Market dedicated to showcasing the entrepreneurial spirit of millennials and future generations.

Its product categories curated by youths including students with artisan skills. 

It offers variety, and also makes available scarce products, as its sellers are from across Nigeria. 

The platform sellers also list their products at the best market price — prices that can compete Black Friday sales — although, it has been doubted if some Black Friday sales are indeed discounted, such as expressed in a comment on the quoted poll above;

Shop for birthday and anniversary gifts. Handicraft and vintage products on Jeugmark, number one and only genuine handmade crafts marketplace in Nigeria.


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